Apple’s latest innovation, the Apple Vision Pro, debuts in US stores today at a price tag of $3,500 (approximately Rs 3 lakh), prompting questions about its steep cost. However, Apple CEO Tim Cook clarified during a recent earnings call that the price reflects the remarkable technological advancements packed into the mixed-reality headset. With over 5,000 patents as its foundation, the Vision Pro showcases Apple’s dedication to cutting-edge technology.
Cook addressed concerns about the pricing, emphasizing the extensive technology embedded in the product. He highlighted the inclusion of two Apple Silicon chips and the availability of 600 new apps and games tailored for the device.
Apple is set to launch its mixed reality headset, the Apple Vision Pro, on Friday, with CEO Tim Cook confirming that users will have access to over 1 million applications, including 600 designed specifically for the Apple Vision Pro headsets.
Tim Cook expressed excitement about the launch, emphasizing the incredible creativity of developers and the endless possibilities that await users. The Apple Vision Pro features a user-friendly 3D interface that users can control using their eyes, hands, and voice. It transforms any space into a private entertainment hub for sports, TV, and movies, as well as offering innovative ways to work, create, and consume digital content, and immersive gaming experiences.
With ultra-high-resolution displays, Apple claims the Vision Pro delivers more pixels than a 4K TV for each eye, providing users with a 100-foot screen experience.
Susan Prescott, Apple’s vice president of Worldwide Developer Relations, highlighted the excitement among developers and the range of spatial experiences they’ve created for the platform. With over 600 new spatial experiences available in the App Store and more than 1 million compatible apps across iOS and iPadOS, users can explore a wide array of apps that redefine entertainment, music, games, learning, productivity, and more.
The Apple Vision Pro also comes with the Max App, offering popular movies, series, original content, family favorites, news, and live sports events. Certain titles are available in high-quality 4K resolution with Spatial Audio featuring Dolby Atmos technology, providing an immersive entertainment experience.
The Apple Vision Pro introduces spatial computing, enabling users to integrate digital content into their physical surroundings—a feat achieved through years of innovation in silicon advancements, displays, AI, and machine learning.
Cook elaborated on the role of AI, noting its crucial part in innovations such as hand tracking and room mapping. Despite the high price, many Apple enthusiasts eagerly pre-ordered the headset, resulting in approximately 200,000 units sold. However, analysts predict that demand may taper off due to the headset’s niche nature.
Notably, companies like Walmart and Nike are exploring potential applications for the Vision Pro among their customers and employees, indicating its capabilities extend beyond entertainment. The headset is yet to launch in India.
The Apple Vision Pro is available in three storage capacities:
Prices may vary depending on the selected storage option and payment plan.
In addition to the Apple Vision Pro itself, customers can also choose from a variety of accompanying accessories to enhance their experience. These accessories include the Light Seal, a Light Seal Cushion, and a Solo Knit Band, all designed to optimize comfort and functionality during use.
Moreover, the Dual Loop Band offers adjustable upper and lower bands for a personalized fit, while the Apple Vision Pro Cover provides both protection and style with its woven design in light grey. These accessories complement the device, ensuring users have options to customize and accessorize their Apple Vision Pro according to their preferences and needs.
The Apple Vision Pro Light Seal Cushion features an interior view with rounded edges and a mesh material in a dark shade of grey. It is independent of the Light Seal and is designed to provide comfort and a secure fit.
The Apple Vision Pro Polishing Cloth is light grey with rounded corners and features an embedded logo and text that reads “Apple Vision Pro.” It is intended for cleaning and maintaining the device’s surfaces.
The 30-watt USB-C Power Adapter comes in white with pins that can be folded up for compact storage. It is paired with a USB-C Charge Cable, which features two USB-C connectors and a woven design for durability and flexibility. Together, they provide efficient charging for the Apple Vision Pro.
Apple Vision Pro users can now optimize their visual experience with ZEISS Optical Inserts, available in two options: Prescription and Readers.
The ZEISS Optical Inserts feature a magnetic attachment mechanism for easy integration with the Apple Vision Pro. The Prescription inserts are custom-made to match individual prescriptions, while Readers offer three strengths for enhanced near vision.
Users can personalize their inserts with optional engraving. However, existing Apple Vision Pro owners may need a new Light Seal for compatibility.
With ZEISS Optical Inserts, users can enjoy tailored vision solutions, enhancing the functionality of their Apple Vision Pro.
Apple vision pro is not yet listed on Amazon India yet but the price could be upwards of Rs. 3 Lakhs.
The product pre-orders commenced on January 19, 2024, and the product officially launched on February 2, 2024. However, a worldwide launch date has not yet been scheduled.
Apple vision pro could be prices at upwards of Rs. 3 Lakhs in India as per Apple India previous pricing history.
Apple Vision Pro Headset is not yet listed on Apple India yet but the price could be upwards of Rs. 3 Lakhs.
The product pre-orders commenced on January 19, 2024, and the product officially launched on February 2, 2024. However, a worldwide launch date has not yet been scheduled.
Apple Vision Pro Headset debuts in US stores today at a price tag of $3,500.
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